People like to do business with people they know, like, and trust, and they like to "see" who they do business with. A complimentary photo makes a good first impression, and helps people get to know you. Friendly or serious, formal or casual, in-style or outdated, your photo quickly communicates a message about who you are and catches the attention of your ideal clients.

It's important that your photo authentically reflect your personality and accurately project your business image to build trust. A professional quality photo gives the impression that you are a professional and you provide quality professional services.

A poor quality snapshot sends the wrong message, damages your credibility and harms your business. Here are a few tips to help you put your best face forward:

1. Cameras don't lie. If you hate getting your picture taken, be aware that your photo could reflect your discomfort or uncertainty. If you don't feel your photo looks natural, ask the photographer to reshoot - that's the beauty of digital technology.

2. To express the warmth and sincerity in your photo that will be good for business, imagine that the camera is your ideal client. Think about how your products or services will benefit them and how much you believe in what you do. Then smile with your eyes, your face will naturally join in.

3. Don't be shy with your photographer. Ask him/her to experiment with different angles and create poses that flatter you. Eliminate that double chin and show your best side. Sit with good posture.

4. Pass on the glamour shots. Your professional photo needs to resemble how you look on the job, so people will recognize you from your photo.

5. Carefully consider the traits and personality of your target market and select clothing, colors, settings, poses, and expressions that will connect you to your ideal clients or customers.

6. Showcase YOU in the photo. Update your hair-style. Two outfits: neutral or flattering solid colors; avoid bright colors or wild prints. No high necks or turtlenecks; choose V-necks, scoop necks or button down tops. Make sure jackets fit well in shoulders; long sleeves better than short sleeves; no sleeveless. Avoid big jewelry and heavy make-up.

7. Tell your photographer the photos are for publicity, so he/she chooses appropriate backdrops. Order electronic versions; 300 dpi for print media and 72 dpi for web media.

If you want to make your marketing materials memorable, add your photo to your business card, directory listing, website listing, blog, e-zine and business ads. Include your photo when you submit achievements to the Business section in Sunday's newspaper.

Web 2.0 - Social Networking is all about building relationships. Including your photo on your profiles with MySpace, Facebook, LinkedIn, and Twitter (to name a few) increases your friends and expands your networking potential.

A captivating professional headshot makes you memorable, and prepares you to take advantage of those "Hey! I saw your picture in the newspaper!" media opportunities.